About Silver Bay Technologies

Rob Durst and Kevin Hunter founded Silver Bay Software LLC in 2008 to explore the emerging world of mobile applications as catalyzed by the then new Apple iPhone and Google Android devices. The company also allowed them to leverage their expertise in ‘2D barcodes’ (e.g.PDF417 and Maxicode), mobile barcode technologies (e.g. QR codes), and Kevin’s software experience designing and developing mobile applications and transactional SaaS services in both dedicated and cloud hosted environments. Since 2005 Rob had also been running a successful management consulting practice, ‘The Durst Group’, that focused on intellectual property strategy and technical management, while Kevin had consulted as a freelance software engineer. In 2011 they decided to merge these practices under the new name ‘Silver Bay Technologies’, which is a DBA of ‘Silver Bay Software LLC’, the original legal entity. They were soon joined by many members of their extensive network of technical and management professionals to tackle a broad range of engagements.

If you recently received a package from an online retailer they may have been using their software. Silver Bay Technologies provides mainframe, AS400 and Unix software applications that encode carrier routing information on millions of parcels every year for over twenty-five major shippers. This allows Silver Bay clients to ship their packages on UPS and FedEx planes and trucks using their existing computer systems and printers. Silver Bay also provides the software used by five state governments and over ten major insurance and financial services companies to encode PDF417 barcodes on their documents, driver licenses, inspection stickers and insurance cards.

In addition to their ‘packaged’ software encoders, Silver Bay also designs and develops applications for all major mobile platforms including Apple (iOS), Android, and Blackberry (RIM) smartphones, as well as the ‘backend’ web services that communicate with them, whether they are running on hosted computers or in ‘the cloud’. Many of these are so called ‘turn key apps’ used in industry and commerce, but you may have used a few of Silver Bay’s ‘public facing apps’ when you scanned a ‘QR’ code with your mobile phone or tried your hand at online gaming.

Silver Bay also helps clients solve their technical and management problems. Sometimes this involves simulation and analysis to figure out why a wireless radio system won’t work in a warehouse full of moving metal equipment. Sometimes it’s consulting as an expert witness on a legal case involving patents, or vetting a prospective CTO, or advising an established company or start-up on how to best protect their technology and better organize, staff and operate for efficient product development.

Perhaps Silver Bay can help you? Please contact us to see how.

Rob Durst – Chief Executive Officer

For the past thirty years, as both a senior line manager and as a management consultant, Rob has drawn upon his knowledge of technology, intellectual property and strategic business development to help companies to identify new business opportunities, to invent and develop new products, and to create and manage the organizations necessary for their successful commercialization.

During his career he has held key positions at companies including AT&T Bell Labs, IBM, Pitney Bowes, Neomedia Technologies, and Digimarc ID Systems. He has also been a successful entrepreneur. He is the named inventor on over 30 US patents and their international counterparts, and has numerous US and international patents pending.

Rob is a graduate of Allegheny College and holds a Masters degree from the University of Illinois at Urbana-Champaign.

Kevin Hunter – Chief Technical Officer

Kevin Hunter is the co-founder and the Chief Technical Officer at Silver Bay where he is responsible for product architecture and development. Kevin has over 30 years of experience designing and implementing software and hardware solutions on variety of systems ranging from mobile devices to mainframes.

Prior to Silver Bay, Kevin served as Chief Scientist at Neomedia Technologies, where he was responsible for designing and implementing some of the earliest solutions for reading 2D and commercial barcodes using a camera phone. He is widely recognized as a pioneering inventor in the print-to-web space. Dr. Hunter has also held senior research and development positions at Symbol Technologies, where he worked on two-dimensional barcode technology, wireless networking and mobile computing, as well as at Pitney Bowes where he led research, design, development and test programs on next-generation mailing systems.

Kevin holds a Ph.D. in Electrical Engineering from the State University of New York at Stony Brook, an M.S. in Electrical Engineering from M.I.T, and a B.S. in Electrical Engineering from Rutgers University. He is the named inventor on over 45 U.S. patents, as well as their foreign counterparts, with numerous additional US and international patents pending.

Kevin and Rob first met in the early 1980s at AT&T Bell Labs in Holmdel where they were both Members of the Technical Staff assigned to work on a ‘bleeding edge’ consumer products project.